Tommy Hilfiger Sets Sail with U.S. SailGP Team in New Eyewear Partnership

The fashion brand teams up with Safilo and the U.S. SailGP Team to launch a performance-driven eyewear collection inspired by the open seas

Tommy Hilfiger is making waves in the world of high-performance sailing with a multi-year partnership as the Official Eyewear Partner of the U.S. SailGP Team. In collaboration with Safilo Group, the iconic fashion brand is launching a Spring/Summer 2025 eyewear collection that fuses its signature “Prep Made Modern” aesthetic with cutting-edge functionality designed for life on and off the water.

Unveiled at the start of the SailGP 2024-25 season, the collection features sporty sunglasses and optical frames engineered with bio-based materials and sleek nautical-inspired designs. The eyewear will be worn by U.S. SailGP Team CEO Mike Buckley and his crew as they race in global competitions from Auckland to New York.

“This partnership reflects Tommy Hilfiger’s ongoing mission to merge fashion with sport in a way that’s both stylish and performance-driven,” the brand said in a statement.

Available now, the collection is sold on tommy.com, in Tommy Hilfiger stores, and select eyewear retailers worldwide. Fans can join the conversation online using #EyeLoveTommy and #SailGP.