Fashion
Life Time Signs Lululemon as Pickleball, Tennis Apparel Provider
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
Nike Lays Off 740 Workers as Activewear Brands Struggle
The activewear space may look dreary, but Nike is encouraged by an increased consumer interest in health and fitness.
KUIU Expands International Marketing Reach With ESW
Uutdoor performance brand KUIU has expanded its DTC marketing outreach to 37 international markets, with plans to enter South America.
Athletic Cosmetic Company Bets Big on Sports Makeup
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
LA GOLF Is Revolutionizing Golf Equipment With New Tech
Founded by the former CEO of Marucci Sports, LA GOLF has already collaborated with ambassadors like Dustin Johnson and Bryson Dechambeau.
Fabletics, Khloé Kardashian Drop Swimwear-Focused Collection
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports
With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world's best athletes, including female sports stars.
Athleta Launches ‘Train’ Line for Intense Workouts
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Lululemon Enters Men’s Footwear With Big Ambitions
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
