Buyco’s New Activewear Drop Ditches Landfills, Not Performance
With its new eco-conscious collection, Buyco joins the push to curb fashion waste while maintaining performance and style across sizes XS to 4XL
Buyco, a Los Angeles-based women’s activewear company, has launched a sustainable line this month made from recycled PET bottles and post-consumer waste materials without compromising style and performance.
The new eco-conscious collection includes leggings, sports bras, crop tops and jackets in earth-toned palettes, made from breathable, body-sculpting fabrics and dyed with low-impact, non-toxic dyes. Sizes range from XS to 4XL.
Buyco says its mission reflects growing consumer demand for sustainable, fully recyclable activewear that won’t end up in landfills. The company said its limited-edition pre-order campaign sold out within 72 hours.
“Our eco-collection is a response to what women have been asking for — clothing that reflects their power, their passions and their planet,” Buyco chief marketing officer Nora Chang said. “This is not just activewear. It’s an active stand against fast fashion waste.”
Buyco’s “Wear, Return, Renew” program allows customers to send back used garments for recycling, reinforcing the brand’s circular design approach. Similarly, its packaging is fully compostable and shipped in recyclable materials.
“Women deserve gear that performs as powerfully as they do — without compromising their values,” Buyco head of product development Jasmine Rivera said. “This collection was born from the belief that sustainability and style can — and must — go hand in hand.”
The activewear collection is available now on Buyco’s website and in select flagship stores across Los Angeles, New York, Austin and Seattle. Pop-up events are scheduled for Chicago and Miami later this summer.