Body20 Names New CEO, Looks To Triple Footprint
Jay Galluzzo will lead the fast-growing EMS fitness franchise as it projects 100 studios open by the summer of 2024
Body20, a rapidly growing electro-muscle stimulation (EMS) fitness franchise, has appointed fitness industry veteran Jay Galluzzo as its new CEO.
Galluzzo succeeds Greg Breitbart, who served as CEO since 2019 and will transition to a key role as a member of Body20’s board of directors. Body20 confirms that the decision to appoint Galluzzo was strategic, with Breitbart playing a pivotal role in the selection process.
Under Breitbart, Body20 has grown to serve markets in Atlanta, Dallas, Houston, Austin, Phoenix, Denver and Chicago and has surpassed 250 signed franchise agreements in the past year. As CEO, Galluzzo plans to accelerate Body20’s presence in the boutique fitness sector and boost brand awareness.
“We are committed to being a market leader in fitness franchising, and the dominant name in the EMS space,” Galluzzo said. “The future is bright.”
Galluzzo indicated an “exciting journey” ahead, with 100 studios planned to be open by summer 2024, which would more than triple Body20’s current footprint. The franchise is also eyeing expansion in the California and New York markets and plans to introduce “innovative fitness offerings” that Galluzzo says will elevate the Body20 experience.
Body20 touts its concept as the ideal workout for those short on time or the fitness-reluctant thanks to the brand’s biohacking, ‘train smarter, not longer’ approach. The franchise employs FDA-approved electro-muscle stimulation suits that create painless but frequent muscle contractions. Members suit up for a brief but effective 20-minute workout with a certified coach, resulting in a workout that provides over 150 times more muscle contractions than a traditional workout without standard gym equipment.
EMS workouts are said to allow users to build muscle and burn calories in a fraction of the time while promoting better recovery through increased blood flow and other advantageous physiological responses.
An expert in the boutique fitness space, Galluzzo was the CEO and co-founder of the indoor cycling and performance-tracking concept Flywheel Sports. After leaving Flywheel in 2014, he became a partner at North Castle Partners, leading investments in the wellness industry. He recently served as CEO of Club Sports Group, a fitness, wellness and investment platform and the largest franchisee of F45 studios.
“It has been a privilege to lead Body20, and I am confident that Jay is the right leader to guide the company to even greater success,” Breitbart said of Galluzzo’s appointment. “As we seek to aggressively move Body20 forward and further establish the company as a top boutique fitness concept, we focused on identifying an extraordinary leader who could bring vision, focus and a wealth of experience to Body20’s operations that will help us fulfill the ultimate vision for the brand.”
He added that Galluzzo is the perfect choice to take the EMS franchise to new heights and expand into new markets in the U.S. and beyond.
“I am honored to join Body20 during this exciting time of growth for the brand,” Galluzzo said. “I am eager to bring my experience and fitness background to the team and build upon the best-in-class business and culture established under Greg’s exceptional leadership. I’ve had the good fortune in my career to work with a number of cutting-edge brands that have made an indelible mark on the industry, and Body20 is sure to do the same.”
