Beyoncé Announces #PELOTONPARK
The activewear collection combines Adidas, Ivy Park, & Peloton.
Peloton and Beyoncé are kicking off the fall season with an activewear collection and just held a successful Peloton x Beyoncé Artist Series. The fashion collection, #PELOTONPARK, was just announced in a video on Instagram featuring Peloton instructors.
The debut Adidas x IVY PARK x Peloton collection will include footwear and will be available November 10 on the Adidas and Peloton websites and some select Adidas retail locations.
The XXS – 3XL capsule collection will merge the love of music, sports, and fashion and will embrace and empower people on their individual fitness journeys. #PELOTONPARK will feature unisex pieces and will use black and olive palettes as well as a color called “Shock Slime.”
With a nod to Peloton, the collection will offer layering pieces, bike shorts, tights, accompanying sports bras, and looser-fitting tees. A cropped hoodie and a windbreaker will also be part of the capsule that includes 29 apparel styles. Functional yet fashionable, the collection promises to be comfortable while still being ideal for athletic activities.
Price points for the pieces range from $45 to $200. The shoe, IVP Ultrapark, will reportedly be available in sizes 4 to 14 and will retail at $200.
The campaign for Adidas x IVY PARK x Peloton focuses on supporting inclusivity and energetic movement. Yoga Instructor Jessamyn Stanley, holistic esthetician Shani Hillian, and meditator Sheena Sood are part of the campaign. Well-known Peloton instructors are also utilized, like Cycling and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Strength Instructor Adrian Williams, Yoga and Meditation Instructor Dr. Chelsea Jackson Roberts, and Strength Instructor Rad Lopez.
