Brands like adidas, Asics and Zappos hosted events surrounding the Los Angeles Marathon as the race grows in popularity.
The Adidas-sponsored ATHX brings its first U.S. event to Miami Beach as hybrid fitness draws new competitors and investors.
Adidas and Entire Studios have teamed on a collection of minimalist activewear, shoes and accessories – here's when and where to buy online.
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
Fitness competition ATHX is teaming up with Adidas as it rolls out a 14-stop 2026 tour and eyes expansion into the U.S. and other markets.
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.
US Weight has been appointed the official U.S. distributor of Adidas Fitness accessories, to bring the products to a wider audience.
As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
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