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Peloton has signed an agreement with Taylor Swift to use her music in on-demand classes including cycling, running, yoga, and strength.
Athletech News talked to Julia Horn, SoulCycle senior director of Retail, to explore early reads on these product launches...
If there is a Fitbit ring, this will be just one more addition to Fitbit’s expansion into more “jewelry-like” wearables....
Dwyane Wade, the former Miami Heat basketball player, who openly vocalized his disagreement on the suspension of Sha'Carri Richardson...
Athletech News sat down with Brand Strategist and AARMY Co-Founder Trey Laird to understand the growth of his company, navigating...
Athletech News attended Sibec 2021 in Phoenix, AZ last week. As our first in-person event of 2021, it was refreshing to be part of 240+ suppl
With the plethora of digital offerings available, all three Future of Fitness panelists anticipate not all players being able to sustain
Athletech News sat down with Alexandra Bonetti, founder of Talent Hack to discuss her latest product drop, SPACES.
Fhitting Room founder & CEO Kari Saitowitz told Athletech News she committed to using the studio’s voice as amplifier to broadcast message of anti-racism.
Xponential Fitness known for building innovative boutique fitness brands spanning across fitness and wellness verticals announced their acquisition of Rumble today.
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