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Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
For fitness brands, the longevity movement offers an opportunity to appeal to consumers who might not ordinarily be interested in working out.
Crunch franchisee CR Fitness is outpacing gym industry standards when it comes to personal training revenue at its clubs.
Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.
Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.
Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.
French-American startup Growl is on a mission to bring the benefits of boxing fitness to the masses through virtual coaching and gamification.
Miora from Life Time gives members access to medical guidance, personal trainers and services like bloodwork, recovery therapies and GLP-1s.
Under Rich Nelsen, Vasa Fitness has become one of America's top low-price gym brands, currently operating 61 locations in eight states.
Tracy Anderson discusses her unique approach to the business of fitness, including her plans for brick-and-mortar studio expansion.
Private equity money has flooded into big-box gyms recently, but the smart money could be headed to smaller-sized gyms like Anytime Fitness.
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