Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Coming to West Palm Beach next month, Eudēmonia will feature doctors, social media stars and celebrity personal trainers.
Despite the growth of the fitness industry, the vast majority of Americans still don’t belong to a gym. GLP-1s might change that.
Peloton is making it easier for Americans to purchase fitness equipment using HSA/FSA funds, partnering with payment solutions brand Truemed.
Nike has partnered with Wellhub to give millions of employees access to Nike Studios as part of their employer-sponsored benefits plan.
Humanaut Health has opened its first-ever health optimization and longevity clinic, in Austin, Texas, ahead of a planned nationwide expansion.
With over 120 locations, 100% Chiropractic is working to bring chiropractic services in line with the modern wellness and longevity movement.
Assistant Coach from Future leverages AI to help personal trainers create workout plans and message clients in a fraction of the time.
With the Oura Ring 4, Oura is going all-in on quality as it gears up to fight off competition from Samsung in the red-hot smart ring space.
With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.
Alphabeats, a Dutch startup that uses an EEG headband to help athletes get mentally ready for competition, is targeting the U.S. market.
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