Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Founded by Santiago Gomez in 2022 in Brooklyn, Padel Haus now has three NYC clubs, with new openings set for Nashville, Denver and Atlanta.
From protein donuts to GLP 1-boosting foods, these healthy food and drink trends are poised to dominate in the year ahead.
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
For fitness brands, the longevity movement offers an opportunity to appeal to consumers who might not ordinarily be interested in working out.
Crunch franchisee CR Fitness is outpacing gym industry standards when it comes to personal training revenue at its clubs.
Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.
Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.
Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.
French-American startup Growl is on a mission to bring the benefits of boxing fitness to the masses through virtual coaching and gamification.
Miora from Life Time gives members access to medical guidance, personal trainers and services like bloodwork, recovery therapies and GLP-1s.
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