Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French.
Garmin Connect+ offers personalized health and fitness insights powered by AI, along with coaching and gamification tools.
The PHIT Act would allow Americans to use pre-tax healthcare dollars from HSA and FSA funds on fitness expenses.
Italian fitness equipment and tech giant Technogym reported strong growth in its B2B and DTC segments, including in America.
Boutique fitness software platform Xplor Mariana Tek is actively looking to expand throughout Asia, Australia and Europe.
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
One of the top operators in the Crunch Fitness system, JF Fitness has added additional Crunch clubs in Mississippi and Florida.
Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.
With the Muse S Athena, users can analyze their brain activity and oxygen levels in real-time for advanced "mental fitness" training.
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