Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech

LumosTech's sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye.

Hyperice Sues Therabody Over Massage Gun Patent Infringement

Wellness brand Hyperice alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology.

The Fitness & Wellness Trends To Watch in 2024

ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.

CEO Corner: How Courtney Claghorn Grew Sugared + Bronzed Into a Winner

Claghorn started Sugared + Bronzed with just $500, growing it into the nation's largest sugaring hair removal and sunless tanning destination.

Product of the Week: Hyperice X Shoulder Modernizes Contrast Therapy

The Hyperice X Shoulder ranges from 35 degrees to 115 degrees Fahrenheit, providing users with on-demand contrast therapy.

woman wears an Apple Watch

What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans

Apple will stop selling some of its Watch models in light of a patent dispute, a development that could impact the tech giant’s fitness and wellness plans. 

CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness

Created in 2013 by Katia Pryce, DanceBody now has a global streaming presence and physical studios in New York, Los Angeles and Miami.

Les Mills Takes Virtual Fitness Up a Notch With XR Dance

The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for VR fitness.

Apple’s Fitness & Wellness Innovations Bode Well for 2024

From new health data integrations to its first partnership with a gym chain, Apple is quickly becoming a major fitness and wellness player.

Trainer Talks: How Kira Stokes Built a Top Fitness Brand

Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.