Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Samsung Launches Smart Ring With Health Features That Rival Oura

The South Korean tech giant is investing in health wellness with the Galaxy Ring, setting up a battle with smart ring leader Oura.

Mindbody Launches Tailored Insurance for Fitness & Wellness Businesses

Designed for fitness and wellness businesses, Mindbody Insurance looks to streamline the process of getting coverage while reducing fees.

an image of AG1's signature powder-based product

These Are 5 of the Best Supplements for Longevity

From magnesium to greens powders, these are some of the top longevity supplements to help you live better, longer.

Xplor Launches Gamification Tools for Boutique Fitness Studios 

The gamification features include in-studio challenges and in-app goal tracking, designed to help boutique fitness brands build community.

JSHealth Vitamins Founder Jessica Sepel Is Committed to Science-Backed Nutrition

Sepel, a popular Australian nutritionist, founded JSHealth to combat the prevalence of fad dieting with science-backed supplements.

Upgrade Your Summer Wellness Routine With These Must-Haves

Looking to take your summer wellness routine to the next level? ATN offers everything from the best breakfast to a next-gen foam roller.

woman rows during a Hyrox event

Hyrox Signs GoodLife Fitness as Title Sponsor for First Canada Race

Hyrox announced GoodLife Fitness, Canada's largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October.

Oura, Circular Settle Patent Fight With Royalty Fee Deal

Smart ring giant Oura will allow French brand Circular to continue selling its smart ring and app in exchange for royalty payments.

Joan Breibart, a Pilates Pioneer, on Why the Workout Continues to Grow 

Breibart happened upon Pilates decades before it became popular, and has helped drive the workout modality's explosive growth in the U.S.

Chamelo Enters Active Eyewear With Workout-Focused Sunglasses

Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair.