Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

woman competes at Tone House event in NYC

NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.

woman with heart-rate tracker works out at Orangetheory Fitness

For Orangetheory, Science-Backed Training Isn’t Just for Olympians

Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.

Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink

Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.

Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd

Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Inside Othership’s Communal Approach to Sauna & Ice Bath Therapy  

Already a hit in Canada for its wellness programming fused with group-based hot and cold therapy, Othership has landed in New York City.

DC Metro Area Is Home to America’s Fittest Cities, Index Finds

According to the American College of Sports Medicine, Arlington, Virginia, and Washington, D.C., are the fittest cities in America.

Aescape Robotic Massage Bed Enters Hotel Wellness

Aescape's AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry.

Product of the Week: Garmin Venu 3 Boasts Long Battery Life, Serious Fitness Features

The Garmin Venu 3 has one of the best battery lives of any smartwatch on the market, along with a suite of comprehensive health features.

Fitness Studios Look To Empower Women During Menopause

A long-underserved market, menopausal women are demanding more attention and programming, and fitness brands are starting to take note.