Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

A black woman at Restore Wellness with a store employee
Reviews

I Tried Restore Hyper Wellness

The wellness franchise offers services like red light therapy, cryotherapy, IV drips, and more across their 240 franchise locations

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View of Prenuvo waiting room
Wellness

Prenuvo is Taking a Preventative Approach to Medicine

Prenuvo, founded in 2018 by Andrew Lacy and Dr. Raj Attariwala, aims to make preventative whole-body imaging the future of medicine.

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Woman tired with insomnia
Wellness

Which Countries Top the Charts for Worst Sleep Habits?

A recent study reveals the countries with the worst sleep habits, analyzing factors like sleep duration, noise pollution, and stress levels. Australia and the U.S. top the list, highlighting the global struggle for quality sleep.

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Jennifer Aniston Pvolve
Fitness

Pvolve Experiences Rapid Growth & Opens a New Santa Monica Studio

Pvolve has experienced record-breaking growth in 2024, and the cult-favorite gym is opening its newest location in Santa Monica, California.

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aerial view of hyrox event
Fitness

Amazfit Signs Hyrox World Champion Athletes as Brand Ambassadors

Amazfit teams up with Hyrox world champions Meg Jacoby and Hunter McIntyre as brand ambassadors, collaborating to enhance wearables with athlete-driven insights.

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Fitness

Strong New York and Lift Off Join Forces for Fitness Expo

Strong New York, the fitness and wellness community founded by Kenny Santucci, will host its eighth annual health and wellness expo

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Mother with baby, holding a dumbbell
Fitness Business

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer

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Celebrity trainer Jaso Walsh
Nutrition

How Celebrity Trainer Jason Walsh Created Rise311 for Plant-Based Protein Innovation

Discover RISE311, designed for easy digestion with high-quality ingredients like sprouted barley protein and Stevia Reb-M.

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computer with clothing designs
Fitness

Fabletics Unveils the Don Pant, Continuing Its Commitment to Menswear

Discover Fabletics Men’s new Don Pant, launching Sept 13. Effortlessly transition from casual to dressy with these versatile, stylish, and functional performance pants.

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man speaking on panel
Fitness

AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness

Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.

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