Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

lagree pilates studio MDR

How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community

Studio MDR founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture for Lagree-style workouts

Orb Smart Mouthguard product picture

Can a Smart Mouthguard Transform High Impact Sports?

The ORB Sport Smart Mouthguard blends dental protection with advanced data monitoring to transform athletic performance

Eight Sleep Pod 4

Review of the Week: Eight Sleep Pod 4 Uses AI to Power Better Slumber

Eight Sleep has generated buzz in the wellness world for its revolutionary approach to sleep health – read our honest review of the Pod 4.

Zac Clark Bachelorette Reebok NYC Marathon

Zac Clark on Sobriety, Resilience, and Running

Zac Clark, founded the Release Foundation to eliminate financial barriers for those who cannot afford treatment for addiction.

living room area at Remedy Place in Soho, New York City

Remedy Place Launches in SoHo with Largest-Ever Location

Remedy Place, which brands itself as the world’s first social wellness club, has launched its latest location in SoHo, New York City.

founders sage and sound Wellness Center

CEO Corner: Sage + Sound’s Co-Founders Lacey Tisch & Lauren Zucker on Expansion Plans

The founders of Sage + Sound sat down with Athletech News to discuss the wellness center’s evolving goals and expansion plans.

Nike Grind Dumbbells

The Best Strength Training Equipment & Products for At-Home Workouts

From Nike’s newest dumbbell launch to protein-packed bread, these strength-focused products will help you build muscle at home.

centr treadmill launch chris hemsworth

Centr Launches Premium Treadmills

Centr, the fitness brand founded by Chris Hemsworth, is breaking into the cardio market with a brand-new treadmill line.

Person walking up stairs

Why Whoop Added Step Count, According to CEO Will Ahmed

Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.

pedal studios

PEDAL Studios Say the Recoil Suspension Trainer Has Raised The Bar

The Recoil from Aktiv Solutions is more expensive than some suspension trainers, but it comes packed with premium features.