Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Apple Watch

10 Years Later, the Apple Watch Is Still Setting the Pace in Health & Fitness

The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.

Hormones Women's Health Mira

Mira Launches Hormone Innovators Awards 2025 to Spotlight Leaders in Hormonal Health

Mira’s new Hormone Innovators initiative aims to accelerate progress in women’s health by recognizing game-changing work.

Running Strava Adidas

Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons

AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.

trio of Peloton instructors

Peloton Partners with Me, Myself & I Festival To Bring Movement and Community to Puerto Rico

On April 12th, the Botanical Garden of Caguas hosted Me, Myself & I, Puerto Rico’s immersive wellness and movement festival with Peloton.

women pose with Hormbles Chormbles protein bars

RXBar Co-Founder Launches Hormbles Chormbles as High-Protein Candy Brand

Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.

sami spalter and shira barlow

Form Expands into Nutrition with Transform from Within, Led by Sami Spalter’s Dietitian Shira Barlow

Form launched its first-ever nutrition-based program, Transform from Within, with dietitian Shira Barlow, MS, RD.

woman getting LED light treatment

Proper Hotels Launches ‘Proper Club’: A Wellness Membership at Santa Monica Proper

Proper Hotels has officially launched Proper Club, its first wellness membership program, at the Santa Monica location.

shokz earbuds

I Tried These Olympian-Approved Headphones & Now I Wear Them on Every Run

Read our honest review of the Olympian-approved Shokz OpenRun Pro 2 bone conduction headphones' audio quality, safety & more.

Greyson Series A

Greyson Clothiers Raises $20M to Expand Retail, Grow Women’s Line & Deepen Community Engagement

Greyson Clothiers raises $20 million to expand retail, grow women’s Line & deepen community engagement from shoppers.

Prolon 5-day program

Product of the Week: Prolon 5-Day Program

Prolon's 5-Day program tricks your body into thinking that it’s fasting through caloric restriction, which has longevity benefits.