Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

barre3 studio

From Client to Franchisee: How barre3’s Studio Model Turned Stephanie Nielson’s Recovery into a Business Opportunity

After rebuilding her life through barre3, Stephanie Nielson is opening her own studioPittsboro, North Carolina, later this year.

Father's Day Gift Guide

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Viceroy Taryn Toomey The Class

Viceroy & The Class by Taryn Toomey Launch Global Wellness Partnership

Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.

woman strength training at gym with resistance bands

Anytime Fitness Australia & Apple Fitness+ Partner to Offer Members Benefits

Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.

Sami Clarke FORM founder

Trainer Talks: Sami Clarke on the FORM Method, Community-Led Fitness & What’s Ahead in 2025

FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.

Apple Watch Updates WWDC25

Apple’s watchOS 26 Supercharges Fitness With Workout Buddy & Fitness+ Enhancements

With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.

Basketball NBA Report

NBA Brand Exposure Tops $2.3B in Value During 2024-2025 Season, According to Relo Metrics Report

Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.

SoulCycle Wellness Weekend

SoulCycle’s Wellness Weekend Returns to the Hamptons with Three Days of Sweat, Recovery & Indulgence

SoulCycle’s second annual Wellness Weekend returns to Bridgehampton June 27–29, transforming The BARN into a curated escape.

NYC Marathon runners running to

Smoothie King Supports Runners with NYC Marathon Partnership & New “Run-Thru” Concept

On Global Running Day, the brand joins forces with Strava and NYRR, testing new ways to serve the running community […]