Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Mira Ultra4 at-home hormone testing device campaign

Mira Launches Ultra4, the First At-Home Hormone Monitor With Lab-Level Accuracy

The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.

Tonal Refurbished

Tonal Launches Certified Refurbished Program

The Tonal 1 Certified Refurbished Program allows customers to access the brand’s first-gen strength training system at a lower price point.

AG1 AGZ Sleep Supplement

AG1 Expands Into Sleep, Launching AGZ Nighttime Drink

AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.

Bluestone Lane AG1

Bluestone Lane Adds AG1 Supplement Drinks to Coffee Shops Nationwide

AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.

Devon Lévesque

Devon Lévesque on the Rise of Runningman, Community-Inspired Wellness

Now in its third year, Runningman is quickly becoming a can't-miss event on the experiential wellness calendar.

Protein

The Best Protein Picks to Power Your Routine

Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.

Hyperice X 2 shoulder device

Hyperice Launches 2nd-Gen Contrast Therapy Devices for Knees, Shoulders

Hyperice has debuted its X 2 Knee and Shoulder devices, the second generation of the brand's popular contrast therapy line.

man and women run with their dog on a leash

The Best Dog Breeds To Run With, According to New Research

A new report highlights the top dog breeds suited to running, analyzing traits including energy levels, trainability, adaptability and sociability.

man taps on his Apple Watch

Why the Blood Oxygen Feature’s Return to Apple Watch Matters

Apple's move to bring SpO2 monitoring back to its newer Apple Watch models in the U.S. comes as the tech giant pushes further into health.

people do Brazilian jiu jitsu inside a studio

World’s First Luxury Brazilian Jiu Jitsu Gym Opens in London

London is now home to what is being billed as the world’s first luxury Brazilian Jiu Jitsu gym, with the official opening of ARMA.