Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
ATN explores the wellness real estate trends shaping 2026, from oxygenation systems, pickleball, screen-free playrooms and sound baths.
A new wearable designed to detect early warning signs of frailty shows how tech could help older adults stay independent longer.
Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
From probiotic skincare to scent-driven environments, wellness is becoming embedded into everyday beauty products and experiences.
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Weight loss is a top priority for Americans amid the rise of GLP-1s, but rising emotional strain suggests the system is starting to crack
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
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