Apple and Fitbit Bring on Celebs
Apple and Fitbit utilizing notable people gives them an edge in the competition to attract wellness-oriented consumers.
Peloton Announces 72 Hours of Beyoncé
Peloton is using the event with Beyoncé to open the doors to everyone, including non-members, who can access series for free.
Body Fit Training is Now Owned by Xponential Fitness
In 2020, Body Fit Training received The Asia-Pacific Franchise of the Year Award, which celebrated its business growth during the lockdown.
Capti Bike Reacts to Users’ Rides 50 Times Per Second
As a Capti rider ventures up a hill virtually, the resistance will increase on the bike. Riders can enjoy biking mountains & even under sea.
ABC Fitness Unveils Next Gen Software
The next gen ABC Fitness software, which is an advanced update to company's cache of club management solutions, will be biggest in 10 years.
Mindbody Acquiring ClassPass
Mindbody CEO Josh McCarter told Athletech News, 'By joining forces, Mindbody and ClassPass will power a new era by making wellness...
LeBron James Joins Tonal as Investor & Brand Partner
With LeBron James newly on board, some speculate that Tonal, with edge over Mirror, may head to Wall Street with an IPO.
Will Frame Fitness Become the Peloton of Pilates?
Frame Fitness will be the first to provide an at-home, digitally connected reformer, complete with an immersive experience with instructors.
Most Health Benefits in Moderate to Vigorous Workout: Study
The Boston University researcher says moderate & regular exercise is much better than more mileage when it comes to most health benefits.
iFIT IPO Put on Hold
iFIT cites rough waters in the market for putting its IPO on hold. The company notes pause is fluid, and it'll continue to assess market.