Gold’s Gym SoCal Embraces the Future of Fitness
With content creator rooms, turf spaces and recovery rooms, Gold's Gym locations in Southern California are getting major makeovers.
BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play
Popular women's activewear brand Bandier had been looking for a buyer late last year amid supply chain challenges.
Exclusive: Dave Asprey on Upgrade Labs, the World’s First ‘Biohacking’ Franchise
Upgrade Labs uses biohacking tech to help people optimize six key areas: longevity, muscle mass, stress, cardio, weight loss and brain power.
NJ Passes Gym Cancellation Law but IHRSA Secures Key Language
Canceling a gym membership in New Jersey may soon be as easy as the click of a button, but fitness operators won some flexibility .
Walmart Opens Giant Fitness Center Amid Corporate Wellness Wave
The 360,000-square-foot Walton Family Whole Health & Fitness center is located at Walmart's headquarters in Bentonville, Arkansas.
Tracy Anderson Unveils Activewear Line, Drops First Piece
The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.
FitXR Sees Massive Potential in Mixed Reality Fitness
Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.
Blink Fitness President Eyes Community, Accessibility & Innovation in 2024
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
D1 Training Tops 100 Locations With Athlete-Inspired Approach
D1 Training is modeled after elite college football training principles and offers youth sports as well as adult programs.