Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Arya, an AI-based sexual wellness platform, has raised $7.5 million in a seed round and added sexologist Shan Boodram to its team.
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
Colombian-born actress Maria Camila Giraldo has launched Fungiments, a line of functional mushroom-infused gummies and capsules.
The Zwift Ride, $1,299, includes a frame key that allows riders to easily adjust the bike based on their height between 5' and 6'6."
Athletic country club brand Life Time says its members can expect tech tools like AI to become a "growing aspect of their experiences."
Attorney and fitness industry vet Sean Tan joins the HFA as APAC senior rep as the organization seeks to expand its international presence.
Peloton and the YMCA of Metropolitan Chicago are teaming up to bring equipment and complimentary access to the Peloton App One for all members 18 and above.
Levels co-founder Dr. Casey Means advocates for an approach to metabolic health that emphasizes foundational habits over wellness gadgets.
Abbott is one of several firms targeting wellness enthusiasts with a CGM that can be used by non-diabetics to track metabolic health.
JetSet Pilates continues to solidify its presence in the red-hot Pilates market, hitting a new milestone of 50 franchise locations sold.
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