Nike Goes All-In on Fitness & Wellness
Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.
Matterhorn Fit’s Mission To Make North America Pain Free
Founded by a former NHL player and a strength coach, Matterhorn is looking to open up to 70 new locations in its first year of franchising.
Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI
Pear Health Labs is using Google Cloud’s Vertex AI to offer "truly personalized coaching experiences."
Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness
The member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders.
Australian Float Therapy Franchise City Cave Plots US Expansion
After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States.
Tonal Adds Volleyball Strength Training in Sports Push
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.