Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Nike Goes All-In on Fitness & Wellness

Nike is expanding beyond training gear and diving feet-first into fitness and wellness, now launching its first-ever Nike Well Festival in London.

Matterhorn Fit’s Mission To Make North America Pain Free 

Founded by a former NHL player and a strength coach, Matterhorn is looking to open up to 70 new locations in its first year of franchising.

Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI

Pear Health Labs is using Google Cloud’s Vertex AI to offer "truly personalized coaching experiences."

Coach Welly, Gainful Win Innovation Award at Connected Health & Fitness

The member engagement platform and personalized nutrition brand were chosen as the most innovative brands by industry leaders.

Australian Float Therapy Franchise City Cave Plots US Expansion

After rapidly scaling in Australia, the float therapy/infrared sauna/massage provider is ready to do the same in the States.

Tonal Adds Volleyball Strength Training in Sports Push

Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.

an image of Mark Walhberg in front of the F45 logo

Mark Wahlberg Invests in Boston F45 Studios

The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.

YogaSix Opens 200th Studio Amid Global Franchise Growth

The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.

East Coast, Midwest Fitness Brands Form Nationwide Franchise Group

The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.

Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions

From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.