10 Fitness Launches Franchisee Marketing Strategy
10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
Longevity Tech: Ezra Raises $21M for Affordable MRI Scans
Ezra aims to make cancer and disease detection quick and affordable at a time when consumers are increasingly invested in their health.
Investors Bank on Mushroom-Infused Wellness Products
The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.
From Trainer to Owner: How Burn Boot Camp Breeds Franchise Success
Billy Haynes knows what it means to accomplish a complete transformation, having shed 50 pounds and going from lead trainer to multi-unit Burn Boot Camp franchise partner.
GoSaga Forms Advisory Board, Eyes Studio Expansion
In a move meant to fortify growth plans for FitLab, Lymbr and VIO Med Spa, GoSaga has assembled a team of fitness and wellness experts.
Xponential Sells Stride Fitness; Shaun Grove To Depart
Xponential Fitness has returned to a portfolio of ten brands, transitioning Stride, its treadmill-based interval training concept, to a private owner.
EGYM, Virtuagym Launch Member Management Integration
In a revenue-boosting move for gym operators, the two fit tech leaders have leaned into the benefits of open platforms.
Athleta Launches ‘Train’ Line for Intense Workouts
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Alter Launches DNA Fitness System, Smart Mirror
An ecosystem including DNA testing, a wearable and fitness mirror has hit the market to upend at-home health and wellness […]
Could a Slow January for Gyms Spell Trouble?
January typically sees gyms bustling with new members and recommitts, but foot traffic was less than expected for fitness operators in 2024.