Perfect Hydration Debuts New Look
Perfect Hydration's new look reflects its mission in supporting athletes in maintaining proper hydration in sustainable packaging.
Endurance Training App TrainingPeaks Acquires IndieVelo
TrainingPeaks virtual indoor training platform and its acquisition of IndieVelo will empower coaches to strengthen their communities.
KZ Provisioning Scores Major Partner to Level Up Athlete Nutrition
KZ Provisioning and Aramark Sports & Entertainment will expand athlete access to personalized, nutrition-focused meals for peak performance.
The Business of GLP-1s: Inside the New Weight Loss Drug Ecosystem
As GLP-1 drugs surge, here's how telehealth companies and brick-and-mortar fitness giants are responding to the Ozempic era.
Centr Launches Premium Treadmill Collection
Centr, the Chris Hemsworth-founded fitness brand, has launched a line of premium treadmills, one of which is in partnership with Hyrox.
Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation
Gymlete and Accuro have partnered to bring data and gaming to digitally-native Gen Z fitness enthusiasts, driving engagement and retention.
Crunch Partners with NBA’s James Harden for Texas Expansion
LA Clippers player James Harden has partnered with Crunch Fitness to open three new gyms in Texas with special "HIIT Like Harden" classes.
Keurig Dr Pepper Acquires Ghost for $1B+
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
Les Mills and Adidas Host Fitness Rave in Berlin
Berlin''s fitness rave - hosted by Adidas and Les Mills - was an opportunity for the fitness brand to unveil its new Les Mills Pilates.
How to Stay Fit and Balanced During the Holiday Season
The holidays can be a hard time of year to stick to fitness and health routines, but Chuze Fitness' senior director of fitness has tips.