Anheuser-Busch, 1st Phorm & Dana White to Launch Energy Drink
Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
It’s Time to Break Up with BMI, Experts Say
A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.
Amazon Layoffs Hit Fitness Group
Amazon has laid off nearly 200 works in its fitness and fashion groups, though it's telehealth services division appears full-steam ahead.
Kiwi Fitness Wants to Be Your New Personal Trainer
Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.
Perspire Sauna Studio Heats Up
Perspire Sauna Studio, a wellness franchisor centered on heat and contrast therapy, is opening 40 new locations this year.
The Foods Capturing the Wallet Share of GLP-1 Users
Weight-reducing drugs such as Ozempic and Wegovy are changing how Americans eat, paving the way for nutrition brands to make their mark.
Xponential Fitness Strengthens Leadership Team
Xponential Fitness has named four key appointments who will serve under CEO Mark King and contribute to the franchisor's growth.
AFPA Relaunches Personal Trainer Certification
The American Fitness Professionals and Associates (AFPA) has given its personal training certification course a refresh with helpful tools.
JetSet Pilates Plans Northeast Debut with Wellesley Location
JetSet Pilates has hit the ground running this January and is now planning to make its Boston-area debut this spring.
MyFitnessPal Striving to Change New Year’s Resolution Culture
MyFitnessPal is reminding people struggling to stick to their New Year's Resolutions that it's about progress, not perfection.