Equinox Hotels Puts a Luxe Spin on Perimenopause & Menopause
Luxury hotelier Equionox Hotels has tapped Stripes Beauty for an indulgent experience for women navigating perimenopause and menopause.
GoRuck & MADabolic Partner To Introduce Weekly Ruck Clubs
Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.
Celsius Expands Portfolio With New Hydration Powder Sticks
Celsius has added new sugar-free and caffeine-free hydration powder sticks to its product portfolio, appealing to Gen Z.
MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets
MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.
Sidelines & Self-Care: Erin Andrews Talks Wellness, Eye Health
Athletech News caught up with sportscaster Erin Andrews ahead of Super Bowl LIX to discuss eye health, wellness and fitness.
Echelon Expands Accessibility to Fitness & Wellness With Flex
Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.
Orangetheory Adds Advanced Air Purification Technology
Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.
Perspire Sauna Studio Targets Colorado’s Wellness Market
Perspire Sauna Studio is bringing the heat and opening seven new locations in Colorado's Boulder, Parker and Fort Collins areas.
GoSaga Acquires Online Fitness & Wellness Community
The fitness and wellness holding company has acquired Tone It Up, an online fitness and wellness community and app.
Austin Krajicek Joins Alphabeats in New Performance Collective
Alphabeats names Olympic silver medalist Austin Krajicek as the founding member of its new Performance Collective.