Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.
Planet Fitness is hitting the road with its mobile Black Card Spa, bringing recovery perks to select cities near major basketball arenas.
Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.
Wellness continues to be a focus of mixed-use real estate as Dose Yoga & Smoothie Bar joins Durham's The Novus.
Indie shoe brand R.A.D. launches the DB3 in a fresh summery colorway, inspired by five-time CrossFit champ Danielle Brandon.
MyFitnessPal’s latest Nutrition IQ 3.0 survey reveals surprising gaps in nutritional knowledge and has launched a quiz to help consumers.
Keepme has released a blueprint for success for fitness operators looking to increase member acquisition and revenue.
In marking its 50th anniversary, NordiTrack has unveiled a premium treadmill that inlcudes a wearable ring.
PickUp USA, a basketball and fitness franchise, has opened a new location in Manchester, New Hampshire amid a basketball boom.
Outside Interactive is looking to award the next big start up in the outdoors and active space with cash and advertising prizes.
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