Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Body Fit Training is celebrating National Exercise Day on April 18 with a nationwide sweepstakes and special events at participating studios.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Fitness On Demand has expanded its fitness content through a new partnership with Row Like A Champion, bringing 20+ rowing workouts.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
Sabre has launched Sabre Business Consulting, a strategic advisory division designed to help fitness and wellness brands scale.
Crunch Fitness has secured a strategic investment from Leonard Green & Partners, which has acquired a majority stake from TPG Growth.
Xponential Fitness has renewed its partnership with Bilt Rewards after members redeemed more than 3 million points for fitness classes.
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