The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
Creatine+ combines seven ingredients in a once-daily formula designed to appeal to athletes, gym-goers and performance-minded consumers
The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show
The Extraordinary Brands-owned concept is growing across several U.S. markets following a rebrand and a broader push to strengthen franchisee operations
The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint
The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally
After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year
The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity
AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue
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