The Picklr Taps Prime Energy as Official Partner in National Deal
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
New Framework Helps Doctors Refer Patients to Certified Fitness Professionals
In a step toward bringing physical activity assessment, prescription and referral into mainstream healthcare as a standard of care, CREP ..
Power Players 2025 Announced: See Who Took Home This Year’s Awards
Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness.
Industry Leaders Outline a New Era at ATN Innovation Summit Day 2
Day two of the ATN Summit revealed a bold, multi-front strategy for the future of movement and human performance.
Humana Launches “Invite” Campaign to Get More Seniors Pickleball-Ready
Humana’s new “Invite” campaign uses pickleball to inspire seniors to stay active, connected, and engaged, offering free paddles and nationwide events.
Walmart & Soda Health Launch Everyday Health Signals Program to Personalize Nutrition for Medicare & Medicaid Members
Walmart is entering healthcare with its new Everyday Health Signals program, developed in partnership with Soda Health.
Vaura Pilates Expands to California, Offering Franchise Opportunities for Sensory-Driven Reformer Studios
Vaura Pilates, known for its athletic training and dynamic environments, plans rapid U.S. growth after success in New York and Austin.
Live from the ATN Innovation Summit: Day Two
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
ATN Innovation Summit 2025: Day 1 Recap
Fitness isn’t just fitness anymore — and after day one of the ATN Innovation Summit, that’s no longer up for debate.
Sword Health Raises $40M at $4B Valuation, Launches Groundbreaking AI-Driven Mental Health Platform
Sword Health raises $40M and debuts Mind, a 24/7 AI-powered mental health care solution redefining talk therapy for the modern age.
