Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom
The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events
The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands
The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand
The new "Open Studio" offering marks another step in Stride’s comeback strategy, which has seen the brand lean more into strength training and recovery. It also comes as other boutique concepts innovate beyond just offering instructor-led coaching
The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth
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