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Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.
Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
Pure Energy Music has signed a deal with Warner Music’s ADA to bring fitness-optimized soundtracks onto major streaming platforms like Spotify.
Contrary to popular belief, legaly using music in your fitness facility isn’t as easy as pressing ‘play’ on your personal Spotify account.
Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.
Strava members will get access to challenges and curated exclusive content from Nike coaches and athletes via a Nike-branded club.
Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.
Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview
Airbit has proven to be a money-maker for creative beatmakers, earning them $45+ million with 2+ million beats sold.
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