Finance Australian Regulator Says Google’s $2.1 billion Fitbit Deal Could Harm Competition Staff Editor June 19, 2020 Share on Facebook Share on Twitter Share via Email Full Fitbit smartwatch and tracker family image for 2019 Q3. Subscribe Now Log in Australia’s antitrust regulator warned Google’s planned $2.1 billion acquisition of fitness tracker maker Fitbit <FIT.N> may give it too much of people’s data, potentially hurting competition in health and online advertising markets. The Australian Competition and Consumer Commission (ACCC) is the first regulator to voice concerns about the deal in a preliminary decision on Thursday. The Alphabet Inc <GOOGL.O>-owned tech giant is already at loggerheads with the Australian government over planned new rules about how internet companies use personal information. “Buying Fitbit will allow Google to build an even more comprehensive set of user data, further cementing its position and raising barriers to entry to potential rivals,” ACCC Chairman Rod Sims said on Thursday. “User data available to Google has made it so valuable to advertisers that it faces only limited competition.”… READ MORE @ Yahoo Australia’s antitrust regulator warned Google’s planned $2.1 billion acquisition of fitness tracker maker Fitbit <FIT.N> may give it too much of people’s data, potentially hurting... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Fitbit Google
