Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Tom Brady and Alex Guerrero training
Fitness

Collaboration Alert: Tom Brady’s TB12 & Brandon Marshall’s House of Athlete Unite for Love of the Game

Tom Brady's TB12 and Brandon Marshall's House of Athlete will enhance the offerings in sports medicine, performance, & PT to athletes.

Courtney Rehfeldt • Jan 10 2023
Fitness

Report: We’ve Returned to Pre-Pandemic Fitness Habits, Says Garmin

According to the Garmin report, top fitness categories for 2022 were gym, cycling, running, wellness, swimming & diving, climbing...

Courtney Rehfeldt • Jan 10 2023
Peloton Tread+
Finance

Peloton to Pay Up: Connected Fitness Co. Hit with $19M Fine Over Tread+ Safety Issues

Peloton will pay a $19 million fine because it failed to immediately report safety hazard with Tread+ & distributed recalled treadmills.

Courtney Rehfeldt • Jan 06 2023
Eric Posner smiling
Fitness

CEO Corner: Eric Posner, Co-Founder & CEO of Swerve, on Expansion Plans

Athletech News speaks with Swerve CEO and Co-Founder Eric Posner about his experience founding and expanding the brand.

Elizabeth Ostertag • Jan 05 2023
Biker riding
Finance

Bloomreach Engagement and Discovery Help Jenson USA See +8.5% Revenue per Visitor (RPV)

The partnership between Bloomreach and Jenson USA increased revenue per visitor on mobile devices by 26 percent.

Athletech Studios • Jan 05 2023
People in gym
Fitness

Weight Loss Takes a Backseat to Building Muscle in 2023

In the survey of 1,000+ people, 32 percent said building muscle was their primary target for 2023, while 30 percent said it was weight loss.

Candace Cordelia Smith • Jan 05 2023
Dr. Stephen Liu smiling
Tech

CEO Corner: Dr. Stephen Liu, founder of Forme, on the Wearable Technology Company

Dr. Stephen Liu speaks with ATN about his inspiration for founding Forme, the tech behind the products, & the company’s long-term goals.

Elizabeth Ostertag • Jan 04 2023
CLMBR 02 Machine
Finance

CLMBR Secures Additional Funding & Unveils New CLMBR 02 Machine

CLMBR secured an undisclosed amount in the Series B funding round. The next-gen CLMBR 02 will set you back $2,795 for a base model.

Courtney Rehfeldt • Jan 04 2023
Eastbay closing and redirecting to champssports.com
Finance

Eastbay is Closing, Will Soon Redirect Shoppers to Champs Sports

Wisconsin-based online sneaker and sportswear retailer Eastbay announcing its closing has sparked nostalgia in Gen X and older millennials.

Courtney Rehfeldt • Jan 04 2023
Women doing P.volve fertility exercise
Wellness

P.volve’s ‘Moving During Fertility Treatment’: A Groundbreaking Exercise Program for Women Going Through Egg Stimulation and Retrieval

Athletech News speaks with P.volve founder Rachel Katzman & lead trainer Maeve McEwen about the fertility treatment series launch.

Elizabeth Ostertag • Jan 03 2023
  • 1
  • …
  • 639
  • 640
  • 641
  • 642
  • 643
  • …
  • 770

From Our Partners


Female strength trainer
Fitness

Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Tech

Therabody’s Fall Prime Day Sale Ends Today: These Are the Top Deals to Shop

Industry News

Tonal Partners With WeWork in Workplace Fitness Push

Wellness

Ben Shelton on Supplements, Sponsorships & the Business of High Performance

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News