Beyond Beverages: Gatorade Unveils Science Lab, Pushes Deeper Into Sports Nutrition
The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.
The Rise of Weight-Loss Medications: Are Diet Companies Doomed?
While body positivity was popular in recent years, the pendulum seems to have swung the other way with the rise of weight-loss medications.
OxeFit Raises $45M in Funding as Athletes Tout Benefits of AI Fitness
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
The MADabolic Recovery Commandments
Group strength training studio MADabolic presents its Recovery Commandments, a set of guidelines to maximize post-workout recovery.
Xplor Adds New CrossFit Programming With NCFIT Partnership
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
Life Time Opens First Oregon Location Near Nike HQ
Life Time has introduced its newest luxury athletic club and co-working space in Beaverton, Oregon, located on the outskirts of Portland.
Myzone Premium Makes It Easier for Gyms To Host Group Fitness Classes
Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.
Row House Activates Around National Learn to Row Day
The indoor rowing franchise is holding a nationwide celebration at its studios on June 3 in honor of National Learn To Row Day.
Coaches Corner With Carl Hardwick: Beyond Progressive Overload
Progressive overload isn't the only way clients can experience progression. It's beneficial to take a more holistic look at progression.
Lululemon Sees Sales Jump 24%, Fueled By China Growth
Lululemon reported particularly strong sales growth internationally, including greater China, where the brand is increasing its marketing.
