Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
New Balance Launches Sneaker Resale Program in Sustainability Push
New Balance announced the launch of its footwear resale program, "Reconsidered,” which is powered by tech platform Archive.
TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?
The neuroscientist and wellness influencer sees Mateina's yerba mate product as a better, more healthy alternative to coffee and tea.
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy
iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.
CycleBar Celebrates Heart Month With All-New Strength Class
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
