Celeb-Backed Absorption Company Aims To Change the Supplement Game
Ian Somerhalder and Nikki Reed are out to disrupt the $177 billion supplement industry with a line of highly bioavailable products.
Tonal Adds Volleyball Strength Training in Sports Push
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
Mark Wahlberg Invests in Boston F45 Studios
The deal, forged in partnership with Club Sports Group, signals Wahlberg’s first investment in his own F45 studios.
YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
Lululemon Enters Men’s Footwear With Big Ambitions
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
