What the Apple Watch Ban Could Mean for the Tech Giant’s Fitness Plans
Apple is set to be banned from selling its Series 9 and Ultra 2 watches in the U.S. on its […]
CEO Corner: DanceBody’s Katia Pryce on the Power of Dance Fitness
Katia Pryce started the popular DanceBody brand to combine her love of dance, community and fitness Created in 2013 by […]
F45 Engages Members With ‘12 Days of Fitmas’ Campaign
With a festive flare, the Mark Wahlberg-backed fitness franchise is motivating its members to go one more round before closing […]
Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe
The Australia-founded fitness franchise boasts over 62,000 members, 270-plus studios, and almost 700 franchise licenses sold globally Body Fit Training […]
Les Mills Takes Virtual Fitness Up a Notch With XR Dance
The new Meta Quest 3 game uses hologram versions of professional dancers, which Les Mills says is a first for […]
Watch Now: F45 CEO Tom Dowd Joins ATN “Unscripted” Podcast
CEO of F45 since March, Tom Dowd gives his candid take on the fitness brand’s recent turbulence and his plan […]
Equinox Explores $1B+ Loan To Refinance Debt, Reports Say
With a looming debt of around $1.5B coming due, Equinox is reportedly looking to raise a mix of new debt […]
These Are the Most Innovative Companies in Fitness & Wellness
Athletech News is proud to present the “ATN 23,” our inaugural list honoring the Most Innovative Companies in Fitness & […]
California’s In-Shape Family Fitness Expands to Tennessee
The Knoxville-based National Fitness Center and its seven clubs will become part of In-Shape, which has 63 California locations In-Shape […]
Crunch Fitness Eyes Viral Positivity With New Ad Campaign
The NY-based gym franchise offers a humorous take on the benefits of a Crunch workout, inviting members to “Feel Good, […]
