BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S. […]
JetSet Pilates Takes Off for International Expansion
Melbourne, Australia, will be home to JetSet’s first international location as the Pilates brand plans additional studios in major world-class […]
Strava Finds New CEO in Google Exec Michael Martin
The social fitness platform plans to scale its product offering in 2024, including an upcoming Year In Sport global initiative […]
Beachbody Raises $5.3M Via Registered Direct Offering
It’s the latest money move from the California-based subscription health and wellness company, which recently rebranded to BODi The Beachbody […]
Whoop Reveals Global Wellness Trends of the Year
Recovery, stress management and sleep quality were top of mind for Whoop wearers in 2023. Those habits seem likely to […]
Fitness Professionals Get Access to Landmark Mental Health Certification
The groundbreaking new cert teaches an evidence-backed, psychological perspective on exercise, nutrition, connection and mindfulness The Mental Wellbeing Association has […]
Tracy Anderson Launches HeartStone, a New Take on Free Weights
The weighted energy trainers are embedded with Rose Quartz and come with an accompanying app focused on arm workouts Tracy […]
Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing
There are many digital marketing agencies, but Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness […]
Nike Bringing Boutique Fitness Studio to Austin
The Swoosh is taking Nike Studios, its new running and training concept, to Austin, Texas, following its debut in California […]
Ikea Enters Fitness With At-Home Workout Collection
Ikea is blending at-home fitness with practical home furnishings in its first-ever move into workout equipment Ikea, best known for […]
