YogaSix Opens 200th Studio Amid Global Franchise Growth
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection […]
East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The founders of The Max Challenge and Farrell’s Extreme Bodyshaping have formed an umbrella company to bolster support to franchisees […]
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing […]
Lululemon Enters Men’s Footwear With Big Ambitions
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, the two fit tech companies have joined forces to deliver brands new-look omnichannel experiences A […]
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed […]
Fibo Launches New Video Projects in Fitness Content Play
The international fitness, wellness and health trade show organization is making noteworthy efforts to reach new audiences Kicking back with […]
New Balance Launches Sneaker Resale Program in Sustainability Push
With “Reconsidered,” customers can buy and sell used New Balance kicks online and in-store The old shoes dwelling in the […]
TRX’s ‘Day One’ Campaign Celebrates the Journey of Fitness
The leader in functional training is celebrating those who pursue health goals rather than jump on the New Year’s bandwagon TRX […]
Can Dr. Andrew Huberman, Mateina Make Yerba Mate Popular in the US?
The neuroscientist and wellness influencer sees Mateina’s yerba mate product as a better, more healthy alternative to coffee and tea […]
