Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or […]
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Top equipment brands look to reenergize cardio by blending it with immersive touchscreens, on-demand content and luxury materials Strength training […]
ABC Fitness, DXFactor Partner Around Generative AI
Two fit tech giants are linking up to support operators with cutting-edge AI and generative AI tools ABC Fitness, the […]
Shaping the Future: The Evolution of Fitness Franchises in 2024
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge The […]
BFT Franchisees Build Community Through Group Strength & Conditioning
BFT is quickly striking a chord with North Americans for its science-based workouts and ability to foster connections among members, […]
IHRSA 2024: Fitness Brands Balance AI & Community
As the fitness industry embraces AI and digitalization, Barry’s and Technogym are keeping the consumer experience at the forefront Digitalization […]
IHRSA Rebrands to Health & Fitness Association, Marking New Era
The new name, announced at IHRSA’s annual trade show in Los Angeles, signals the organization’s commitment to global recognition The […]
FitLab Accelerates Growth With $65M in Strategic Financing
The platform behind Nike Studios and other boutique fitness concepts is eyeing ambitious growth FitLab, the multi-brand performance lifestyle company […]
TRX Breaks Guinness World Record for Largest Suspension Training Class
The brand behind the world’s most iconic suspension trainer celebrated its 20-year anniversary by breaking a world record TRX Training […]
With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than […]
