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woman competes at Tone House event in NYC
Fitness

NYC Fitness Studio Tone House Sets Sights on Expansion

As Tone House brings its signature Turf Wars event in Toronto, the NYC-based group strength and conditioning brand is eyeing serious growth.

Elizabeth Ostertag • Aug 07 2024
Store front, REstore
partnership

Restore Hyper Wellness Unlocks Potential During National Wellness Month

August marks National Wellness Month, a time to recalibrate wellness goals and emphasize self-care and stress management.

Athletech Studios • Aug 07 2024
people in front of NASM One logo
Tech

NASM Names Mike Shanko as New Chief Information Officer

The National Academy of Sports Medicine underscores a commitment to advancing digital infrastructure and innovation

Joy Keller • Aug 06 2024
Fitness Business

Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,

Courtney Rehfeldt • Aug 06 2024
Drugs and alternative supplements
Wellness

Blue Zones and Healthly Partner to Launch Lifestyle Medicine Model

New model combines research-backed longevity principles with value-based healthcare delivery to help people live longer, healthier lives

Magdalena Becker • Aug 06 2024
Women playing soccer
Fitness

Sports Organization Launches Non-Profit Focused On Female Athletics

Kynisca Innovation Hub aims to redefine women's sports with female-focused research and training in various areas.

Magdalena Becker • Aug 06 2024
partnership

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

Athletech Studios • Aug 06 2024
Person grabbing knee, red light therapy
Wellness

Red Light Therapy: Research Illuminates Benefits

Red light therapy is a potential game-changer in managing pain and boosting cognitive function, providing new opportunities.

Joy Keller • Aug 06 2024
woman with heart-rate tracker works out at Orangetheory Fitness
Tech

For Orangetheory, Science-Backed Training Isn’t Just for Olympians

Orangetheory Fitness uses heart-rate data to create personalized workouts, giving members a taste of what it's like to train at a high level.

Elizabeth Ostertag • Aug 05 2024
Wellness

BODi Launches Content Partnership With American Diabetes Association

The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.

Magdalena Becker • Aug 05 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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