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Finance

Planet Fitness Price Hike Likely To Benefit Gym Industry, Analysts Say

Planet Fitness raised its base membership fee for the first time in 26 years, a move that could set a new pricing floor for the gym industry.

Courtney Rehfeldt • Jul 19 2024
Tech

Momence Aims To Make Running Ad Campaigns a Breeze for Fitness Brands

Momence Ads Manager helps fitness businesses launch ad campaigns without having to navigate confusing platforms or invest in outside help.

Collin Helwig • Jul 19 2024
Woman on a yoga mat looking at laptop
Fitness

How To Become the Top ‘Personal Trainer Near Me’

With potential clients searching for "the best personal trainer near me,” standing out in local search results can impact your business.

Joy Keller • Jul 19 2024
Fashion

Milani Cosmetics Launches Makeup Collaboration With Top US Athletes

Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.

Magdalena Becker • Jul 19 2024
partnership

Sweat440 Flips the Script on Scheduling With Classes Every 10 Minutes

Offering a combination of cross-training, strength training and HIIT, Sweat440 is pioneering a new approach to fitness class scheduling.

Athletech Studios • Jul 19 2024
Fitness

UBX Set for UAE Expansion as Middle East Fitness Market Heats Up

Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.

Courtney Rehfeldt • Jul 18 2024
Wellness

Talkspace, FlexIt Host Outdoor Fitness Classes for NYC Teens

In a bid to give Gen Z more wellness options, FlexIt's certified personal trainers will lead 45-minute classes in an inclusive group fitness format.

Courtney Rehfeldt • Jul 18 2024
The SnoShower at Perspire Sauna Studio.
Wellness

Perspire Sauna Studio Embraces Contrast Therapy With ‘SNØ Shower’

Perspire Sauna Studio's new device lets infrared sauna users partake in a 45-degree rain shower blast, combining hot and cold therapy in one place.

Magdalena Becker • Jul 18 2024
Wellness

Aescape Robotic Massage Bed Enters Hotel Wellness

Aescape's AI-powered, fully automated massage system is poised to disrupt the labor-intensive spa industry.

Elizabeth Ostertag • Jul 18 2024
man works out on a Hammer Strength machine
partnership

Hammer Strength Hits the Sweet Spot Between Innovation & Simplicity

Plate-loaded strength training isn't going away anytime soon, argues Hammer Strength, the unquestioned leader in the space.

Athletech Studios • Jul 18 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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