Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Mvmnt, the AI-powered fitness platform, is set to scale globally under WithU’s leadership across EMEA, AMER and APAC.
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
A former D1 athlete turned marketing exec, Rachelle Dejean has helped Rumble establish itself as one of the coolest brands in fitness.
Wellness consumers now command over $1.1 trillion in U.S. buying power, creating a massive opportunity for brands willing to collaborate.
Body Fit Training is celebrating National Exercise Day on April 18 with a nationwide sweepstakes and special events at participating studios.
Two Spoons Creamery, a new high-protein, zero-added-sugar ice cream brand, is targeting GLP-1 users with four indulgent flavors.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Fitness On Demand has expanded its fitness content through a new partnership with Row Like A Champion, bringing 20+ rowing workouts.
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