Virgin Atlantic’s New Clubhouse Makes Wellness Part of the Journey
Virgin Atlantic has tapped Interactive Strength to equip its new Zen Den, a wellness-focused lounge, with Forme's mirror.
Wellness Franchise iCRYO Crosses 50-Location Mark
iCRYO marks its 50th franchise opening in Richmond, Texas, with plans to launch more than a dozen new wellness centers this year.
Fitness Brands Race To Attract Gen Z
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
Proof3, OPEX & Others Continue To Benefit Digitally From Amalgama
Amalgama takes a human-centered approach to app development, which results in a superior digital product for fitness and wellness brands.
How Top Boutique Fitness Brands Are Embracing Gamification
Dive into the dynamic world of fitness gamification where boutique brands are crafting compelling, competitive experiences
Dak Prescott Kicks Off Crunch Fitness Opening in Texas
CR Fitness Holdings is opening its latest Crunch in Colleyville with a one-day cyber sale and an appearance by Dak Prescott.
Hyrox & Centr Team Up To Launch High-Performance Turf
Hyrox is debuting a custom-engineered sled turf, developed with Centr, at the 2025 World Championships in Chicago.
These Fit Tech Tools Drive Retention
Explore how fitness brands are leveraging digital solutions and targeted strategies to enhance member engagement and retention, with a spotlight […]
GymNation Named Hyrox’s Training Destination in the Middle East
GymNation has signed a multi-year deal with Hyrox to launch Hyrox Performance and Training Centers across the Middle East and Saudi Arabia.
Why Retro Fitness Is All-In on Nutrition, App Content
Retro Fitness believes it's got an edge on gym competitors with its app, which offers content around nutrition, mental health and more.
