Unlocking Growth: How HSA/FSA Payments Drive Revenue for Wellness Brands
Flex empowers fitness and wellness brands with seamless HSA/FSA payment solutions, turning healthcare dollars into business growth The wellness industry […]
Celsius Acquires Female-Focused Alani Nu for $1.65B
Celsius is energizing its energy drink category and will broaden Alani Nu’s better-for-you product line Celsius Holdings has struck a deal […]
For Longtime Club Pilates Exec Mike Gray, Fitness Is More Than a Job
The former leader of Club Pilates and current president of Riser Fitness, Gray sat down with Athletech News to relive […]
Mascot Magic? EoS Fitness Reports Early Wins With Campaign
The high-value, low-price fitness franchise has bet big on Will Power, its blue-hued mascot—and early results show it’s paying off […]
Welltory Named to Deloitte’s 2024 Technology Fast 500
Welltory’s all-in-one wellness app’s 70% revenue growth earned it a spot on Deloitte’s annual list, ranking #31 in the San […]
Technogym Pivots to Life Science With New Vision: Healthness
The high-end Italian fitness equipment giant is ushering in a new era—Healthness—driven by years of data collection that will fuel […]
NYC’s Premier Running Studio Acquired by FitLab
FitLab has inked its second deal of 2025, adding Mile High Run Club to its expanding portfolio of fitness and […]
Product of the Week: Supernatural x Jane Fonda Workout Series
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Metabolic Mastery: How Fitness Professionals Can Support Clients’ Gut Health
While fitness professionals focus on training and nutrition, understanding the gut’s role in metabolism can unlock better client results As […]
Cronometer Expands Health Tracking With CGM Data Integration
Continuous glucose monitoring data could become one of the hottest app integrations of 2025 Good news for those who use continuous glucose […]
