Glute Training Goes Mainstream: Is Your Club Ready?
Once a niche focus, glute workouts are now recognized for their role in performance and injury prevention — here’s how to capitalize
Gameday Men’s Health Expands in NYC With Luxe Man Cave Clinic
Gameday Health is opening a new clinic on the Upper East Side clinic, offering testosterone therapy and more.
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool
Fitness industry innovators and tech firms challenges traditional assessments, using metrics like stress and cellular fluid balance
How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype
Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.
From Founder to Bidder: 23andMe CEO Resigns As Genetics Company Files for Bankruptcy
23andMe's co-founder and CEO has resigned, positioning herself as a bidder for the company that has just filed for bankruptcy.
Lil Jon Turns Up for the Peloton Artist Series
Rapper and legend, Lil Jon, teamed up with Peloton for a live DJ set and surprise workout for Alex Toussaint's Club Bangers Tread class.
Fitness Apps Are Highly Monetizable, But It’s a Winner Take All (or Most) Market
Fitness apps outperform other categories when it comes to monetization, but only a small percentage of those apps earn most of the revenue.
SalesRevv Raises $3.2M for AI-Powered Fitness Sales Agents
SalesRevv AI agents can communicate with customers through email and text, and even sign people up for fitness memberships.
The Startup Elevating the Used Fitness Equipment Marketplace
Trade My Stuff is redefining the resale market for used fitness equipment with full-service delivery and big savings.
FIT4MOM To Host BLOOM Conference in San Diego
Lisa Druxman’s BLOOM Conference brings FIT4MOM leaders together in San Diego to experience fitness, leadership, and motherhood.
