Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
Technogym Opens New US Headquarters in Jersey City
Premium Italian fitness equipment leader Technogym has opened a new headquarters in Jersey City and has unveiled its first-ever book.
Visiting HFA Show 2025? Gold’s Gym SoCal Invites You To Train Like a Legend
Gold's Gym SoCal is extending complimentary passes to HFA Show attendees to visit their facilities during the three-day event.
How BFT Achieved 240% Growth With Hapana
How Body Fit Training (BFT) scaled from 8 to 300+ locations globally with Hapana’s tech solutions, seamless payments and data.
Bodybuilding.com Relaunches Signature Supplements Line
Bodybuilding.com, amid a multi-year relaunch strategy, has updated its Signature supplements with new formulas and products.
The 5 Best Products to Celebrate National Sleep Month
March marks National Sleep Month, an opportunity to prioritize rest and sleep optimization with the right products.
Wexer & Xplor Mariana Tek Partner on Digital Fitness Solution
Wexer and Xplor Mariana Tek have partnered to help boutique fitness studios boost engagement with premium virtual workout content.
MassageLuxe To Add 16 New Locations in Minnesota
MassageLuxe is expanding its footprint in Minnesota a tech-driven competitor Aescape is shaking up the massage industry with robotic massages.
Peloton Expands Strength Content with Launch of Kettlebell Training Classes
Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.
Daxko & Technogym Unveil Enhanced App Integration
Software and integrated payment solutions provider Daxko has partnered with Technogym, renowned for its digital wellness ecosystem.
