Vega Debuts New Look & Enhanced Formula
The plant-based sports nutrition brand has revamped its packaging and formula, aiming to be the North Star for athletes and […]
Wattbike Officially Launches Air-Pro, Commercial Bike Trainer
The wait is over: Wattbike’s Air-Pro is available for delivery in the U.K. this month, with a global rollout planned […]
GymTV Partners with Zero-In to Transform Gym Communication
From premium aesthetics to new revenue streams, Digital Spectaculars by GymTV redefine how gyms connect with members Gym owners looking […]
What’s Trending In 2025? AI, Longevity, & Community Engagement
Victoria Repa, CEO & Founder of BetterMe highlighted the key fitness and wellness trends of 2025 and how technology is […]
Recess Fitness On Reinventing Gym Model, Adding GLP-1s & HRT
Dallas-based Recess Fitness is entering a new era with the launch of RecessRx, a new health component. Athletech News spoke […]
Fitness Facilities Nationwide to Unite for 90-Minute ALS Fundraiser
Gyms across the country are turning sweat into support, hosting special 90-minute classes to raise funds for ALS research Every […]
Preamble & Village Health Clubs & Spas Launch Vitality Program
A partially HSA/FSA-eligible four-month program represents Preamble’s ambitions in preventative healthcare Healthspan and longevity membership program Preamble — a Medicine […]
How Hyrox Took Over New York – and the Rest of the Fitness World
Hyrox returns to New York this May for a follow-up to last year’s NYC event, which put the popular fitness […]
Adaptive Fitness Platforms Poised for $30.8B Surge by 2035
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by government support, tech innovations and […]
Fliip Secures $3.2M for Expansion, Innovation
The gym-owner-led software company saw triple-digit growth in the past year Business management software leader Fliip—specializing in multi-location operations like […]
