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Fitness

PureGym Unveils New Group Fitness Classes, Opens Doors for Free

PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.

Courtney Rehfeldt • Sep 18 2025
people pose inside a yoga studio
Tech

Walla’s New Software Tool Uses AI To Predict When Members Might Churn 

WallaPredict uses artificial intelligence to help fitness studios and franchises boost member retention through early interventions.

ATN Staff • Sep 17 2025
Finance

Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO

Strava is reportedly preparing for a U.S. IPO as soon as 2026, after a $2.2B valuation, acquisitions and key leadership hires.

Courtney Rehfeldt • Sep 17 2025
man types on his laptop on a wooden desk
Finance

Xplor, Clubessential To Merge in Major Fitness Software Consolidation

Xplor Technologies and Clubessential Holdings will merge to form a global software and payments giant serving gyms, studios and more.

Courtney Rehfeldt • Sep 17 2025
man on a Precor Breakaway treadmill
Equipment

Precor Unveils New Treadmill That Converts Into a Sled-Style Workout

Precor's new Breakaway Treadmill offers a host of features, including "Push Mode" for HIIT training and power development.

ATN Staff • Sep 17 2025
Fitness

GYM NYC Expands in New York, Eyes Miami & Overseas Openings

Gym NYC opens its Midtown gym, expanding its “Iron Paradise” across New York while setting sights on Miami, the Caribbean and Punta Cana.

Courtney Rehfeldt • Sep 17 2025
Balanced Body Pilates
Equipment

Balanced Body Launches New Version of Famous Pilates Reformer

Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.

Elizabeth Ostertag • Sep 17 2025
woman works at a standing desk
member exclusive

Millennials Are Planning Remote Workdays Around Fitness

A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.

Courtney Rehfeldt • Sep 17 2025
Fitness

New Burn Boot Camp Campaign Brings Older Demo Into Boutique Fitness

Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.

Courtney Rehfeldt • Sep 17 2025
two people high-fiving with a pickleball paddle in a woman's hand
Finance

Sam Altman-backed TeachMe.To Raises $3M for In-Person Lesson Marketplace

TeachMe.To lands $3M to expand its AI-powered platform that links learners with local coaches for pickleball, golf, yoga, music and more.

Courtney Rehfeldt • Sep 17 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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