Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
UK Groups Push To Make Gyms Safer for Women
ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.
Roxfit Raises $2.4M for Hybrid Fitness Training App
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
Why Golf Clubs Are Investing in Wellness Tech & Racket Sports
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Gatorade Goes Low Sugar, Tapping Into a Booming Market
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
ISSA Lands Exclusive Deal To Scale Personal Training in India
Global certification giant ISSA will serve as Cult.fit’s exclusive certified personal trainer education provider in India.
Whoop Plans Hiring Spree Across Departments
Whoop plans to add more than 600 roles this year, nearly doubling its workforce as part of a push to "own" the health-monitoring category.
Eight Sleep Hits $1.5B Valuation, Eyes Predictive Health
Eight Sleep has hit a $1.5 billion valuation and is pivoting from a smart mattress company into a predictive health platform.
Inside the Rise of Music as a Strategy in Modern Fitness
In high-performing facilities, music isn’t background. It’s engineered to create a measurable driver of experience, performance and retention.
This $250 Smart Alarm Clock Was One Of Our Top CES 2026 Finds – Can It Really Help Us Sleep Better?
After discovering the Dreamie sleep companion at CES 2026, we tested the smart alarm clock for about a month – read our honest review here.
