Sea Rover, Pent, Dutch Design

Pent, Dutch Design Upgrade ‘World’s Only Wellness-First Yacht’

Two luxury brands are joining forces at sea to push the boundaries of wellness even further Dutch Design, a marine-innovation […]

two people high-fiving with a pickleball paddle in a woman's hand

This Sports Lesson Platform Is Catching Fire With Gen Z & Retirees

TeachMe.To is streamlining sports lessons for users while giving local coaches a way to grow a side hustle or ditch […]

Gold's Gym Beverly Center Los Angeles California

Gold’s Gym SoCal Opens in Beverly Center as First Fitness Club Inside Iconic LA Mall

Gold’s Gym SoCal brings turf zones, glute training, luxe recovery and more to the Beverly Center, with 24-hour access Tuesday […]

Nicoline Roth, founder of Nordic Strong

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth’s Nordic-inspired fitness concept is set to make its official debut in NYC this fall, powered by a patented machine […]

Will Ahmed, CEO and founder of Whoop

FDA Warns Whoop on Blood Pressure Feature, CEO Says ‘We’re Not Backing Down’

At what point do wellness insights become medical devices, and who gets to decide? Wearable giant Whoop says it’s fighting […]

A woman sitting at desk by a fruit bowl and a computer.

GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key

In the wake of its high-profile split with Novo Nordisk, Hims & Hers’ Dr. Craig Primack is making a pointed […]

Ultrahuman Blood Tracker

Ultrahuman Expands Wearable-Integrated Blood Testing Across US

The health tracking platform combines traditional bloodwork with continuous data from wearables, aiming to bridge the gap between testing and […]

exterior of Life Time Penn 1 location in New York City

Life Time Launches Reformer-Based Class at Select Clubs

Life Time, long attuned to member demand and the hottest fitness and wellness trends, is piloting an athletic Reformer class […]

Edward Hertzman, Darren MacDonald, John Stellato and Mark Watterson

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs

C-suite leaders from Tonal, Hydrow and iFIT pushed back on doom narratives and spotlighted where connected fitness is headed next […]

How Xplor Technologies Works With Boutique Fitness Studios To Grow Business

Michelle Van Horn, VP/Global Partnerships at Xplor Technologies, discusses the unique challenges fitness businesses face, the launch of Xplor Capital […]