An image of a man.

Stack Athletics Scoops Up Vulcan in Pickleball Power Play

Stack Athletics has acquired Vulcan Pickleball, expanding into equipment and securing official ball status for Major League Pickleball, The Picklr […]

Dove & Club Pilates Break Stereotypes With #EveryBodyPilates

Dove and Club Pilates take on the ‘Pilates body’ myth with free classes in five U.S. cities on May 31 […]

indoor cycling class inside a New York City studio adorned with a Red Bull logo

David Barton’s Gym U Partners With New Boutique Fitness Collective for NYC Gyms

House of Heroes, a boutique fitness collective created by the founders of Pedal House, is already partnering with some big […]

Equinox Must Pay $600K for Hard-To-Cancel Memberships in NY

Equinox created hurdles for members trying to cancel, New York Attorney General Letitia James says New York Attorney General Letitia […]

college students lift weights at the Indiana University rec center

Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return

Ecore Athletic helped transform IU’s student rec center into a more inclusive environment, driving higher engagement, the sides say Indiana […]

a woman looking at Exerp technology on her phone

The Future of Gym Billing: Trends Driving Smarter, Seamless Payments

A seamless, error-free payment system isn’t just about transactions — it’s a direct driver of retention, revenue and member satisfaction […]

AG1 Expands Beyond DTC With Nationwide Launch at Costco

The daily health supplement brand is now available in more than 600 Costco stores, marking its first major move into […]

close-up of Dave Asprey speaking at a conference

Dave Asprey, Essentia Launch Biohacking Mattress System

The “Father of Biohacking” is teaming up with Essentia to launch a new sleep system, pairing EMF-shielding materials with a […]

Prenuvo clinic

Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines

Presented at AACR 2025, the study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious […]

Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science

The new six-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives Pvolve has […]