Multiple Oura Ring Gen3 smart rings

The Best Early Prime Day Deals for Fitness & Wellness Fans

From fitness trackers to energy drinks, these early Amazon Prime Day sales are heating up just in time for summer […]

A woman trainer at JetSet Pilates assisting a client on a Reformer.

JetSet Pilates Plots Philly Takeover With Latest Franchise Deal

The red-hot Pilates brand is bringing its South Beach concept to South Street with a 12-studio franchise deal in Greater […]

woman works out at a Pure Barre studio

Pure Barre Sets the ‘Barre’ High With Summer Challenge

The popular Barre brand’s summer challenge is back, helping members stay motivated and mix up their movement Pure Barre is […]

A group of excited young people.

SweatPals Builds Gen Z’s ‘Third Space’ With Fitness & Flexibility

With new features like tracking links and Klarna-powered payment plans, SweatPals is giving fitness organizers smarter tools to grow while […]

A woman looking at her phone in front of a mirror.

Katy Hearn’s Sesh App Launches Free Strength Program

No cost, no catch. Sesh’s free four-week summer strength program is built for real life, with flexible plans for both […]

Apple Fitness+ Adds ‘F1 the Movie’-Themed Workouts

Timed to the Formula One film’s theatrical release, Apple’s latest workouts bring the thrill of racecar driving to fitness Just […]

Luke Carlson

HFA Ushers In New Leadership; Luke Carlson To Serve as Board Chair

The Health & Fitness Association begins its 2025-2026 board term with new officers and directors, and a new chairman of […]

yoga class in action

Om No: Yoga Studios Flunk Global Service Test, but Opportunity Awaits

New findings show yoga trailing well behind other fitness modalities in client experience, creating space for ambitious studios to shine […]

Drew Brees poses with Stretch Zone's Tony Zaccario and Jorden Gold

Why Drew Brees Is All-In on Stretch Zone, A Booming Brand With 400 Locations

Brees, who first got involved with Stretch Zone as a customer during his NFL playing days, spoke with ATN about […]

New Filter Helps Retail Buyers Find Seed-Oil-Free Products

As interest in seed-oil-free foods grows, retail buyers now have a streamlined way to spot certified products Buyers can now […]