GLP-1s Opened the Door, Hims & Hers Says Personalization Holds the Key
In the wake of its high-profile split with Novo Nordisk, Hims & Hers’ Dr. Craig Primack is making a pointed […]
Ultrahuman Expands Wearable-Integrated Blood Testing Across US
The health tracking platform combines traditional bloodwork with continuous data from wearables, aiming to bridge the gap between testing and […]
Life Time Launches Reformer-Based Class at Select Clubs
Life Time, long attuned to member demand and the hottest fitness and wellness trends, is piloting an athletic Reformer class […]
Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs
C-suite leaders from Tonal, Hydrow and iFIT pushed back on doom narratives and spotlighted where connected fitness is headed next […]
How Xplor Technologies Works With Boutique Fitness Studios To Grow Business
Michelle Van Horn, VP/Global Partnerships at Xplor Technologies, discusses the unique challenges fitness businesses face, the launch of Xplor Capital […]
From NYC to Germany, Here’s How Top Fitness Brands Are Scaling Community
The founders of Hyrox, Alpha Fit Club, The Athletic Clubs and Strong New York argue that community — and some […]
Bodybar Pilates Adds AI Power To Turn Up the Tempo on Growth
As Bodybar Pilates enters growth mode, it’s adding an AI-powered boost with Delightree to strengthen franchise operations Bodybar Pilates is […]
The Picklr Taps Prime Energy as Official Partner in National Deal
The partnership includes in-club exclusivity and courtside signage for Prime Energy across The Picklr’s network of indoor pickleball franchises The […]
Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness
The gym giant is investing in the next generation of changemakers, awarding scholarships to 50 high school seniors who embody […]
Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say
As new technology continues to proliferate, top executives believe brands that hone in on the human touch will win in […]
