SWTHZ

Franchisee Spotlight: SWTHZ, Sweat Equity Holdings

Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.

EYT Pilates student

How EYT Pilates Makes Instructor Certification Accessible for Students & Facilities

EYT Pilates makes becoming an instructor easier and creates a pipeline for new talent in the Pilates sector without compromising on excellence

JETSET Pilates franchise

JetSet Pilates Pushes Past 200 Franchise Deals Signed

JetSet Pilates has surpassed 200 studios sold as it scales through major markets and prepares to enter 2026 with 50 open locations.

Wahoo Fitness CEO Gareth Joyce

CEO Corner: Wahoo Fitness’ Gareth Joyce on Tapping Into a New Market

Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness. 

Photo by Centre for Ageing Better on Unsplash

‘Exercise Snacks’ Can Boost Fitness in Inactive Adults, Study Finds

“Exercise snacks,” short, planned bursts of movement lasting five minutes or less, can boost fitness in inactive adults, per a new analysis.

Alila Marea Beach Resort in Encinitas, California

The Assembly, a New Wellness Conference, Aims To Spark Collaboration Among Industry Leaders

The Assembly unites C-suite execs, founders and other innovators across fitness, wellness and health for four days in Southern California.

Best Fitness and Wellness Prime Day Deals 2025

October Prime Day 2025: The Best Last-Chance Deals on Oura Rings, Therabody Devices & More

These are the best Amazon October Prime Day sale deals on fitness & wellness products from Oura, Therabody, Hyperice and more top brands.

people play a puzzle game outside
member exclusive

The Post-Hustle Era of Self-Care Is Here

Consumers are ditching extremes for calm, blending smoothies, cleaning mindfully and treating themselves with skincare, Circana data shows.

Matt Wilpers

Peloton Instructor Matt Wilpers Talks Recovery, Core Power Protein Partnership

Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.

exterior of a Life Time location

Life Time Adding Aion Weighted Vests to Clubs Across North America

Life Time will incorporate Aion’s patented weighted vests into its personal and group training classes, while members will receive discounts.