Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability.
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
An ABC Fitness report indicates that gym joins declined 9% and studio joins fell 5% YoY as new members, who increasingly skew younger, seek out communal fitness opportunities.
Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.
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