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Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
One of the main advantages of the franchise model is how quickly it allows fitness and wellness brands to scale. But rapid growth without a solid infrastructure to support it could mean the beginning of the end for even the most innovative concepts.
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
ABC Fitness has appointed Dave Alstead as EMEA commercial director in a newly created role focused on driving growth and regional expansion.
ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.
ABC Fitness has launched ABC Trainerize Business, an all-in-one app for trainers that combines booking, payments, referrals and coaching.
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
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