The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Fitness clubs are leaving the vast majority of phone leads without follow-up, highlighting how AI agents can help capture missed opportunities while reducing repetitive work for staff.
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability.
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
New industry data suggests the future of fitness growth won't be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention.
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
Sign Up to Our Newsletter
