ABC Fitness
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
How Xtreme Fitness Gyms Laid the Foundation for Sustainable Hypergrowth
The franchisor credits ABC Fitness’ management platform with supplying the back-office infrastructure it needs to maintain quality and consistency at […]
People Are Joining Gyms for Social Connection, New Data Shows
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
ABC Fitness Targets EMEA Growth With First-Ever Executive Hire in Region
ABC Fitness has appointed Dave Alstead as EMEA commercial director in a newly created role focused on driving growth and regional expansion.
ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule
ABC Fitness launches Click2Save to cut churn and help gyms amid shifting cancellation rules after a court blocked the FTC’s mandate.
ABC Fitness Launches Client Management Add-On for Trainers
ABC Fitness has launched ABC Trainerize Business, an all-in-one app for trainers that combines booking, payments, referrals and coaching.
Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
How Crunch Leveraged Data to Become an International, Gym Franchising Titan
What does it take to grow a high-value, low-price gym brand into a global empire with 500+ locations? For Crunch Fitness, it was ABC Fitness.
