member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push The tech giant is expanding its health ecosystem with a new wearable, clinical lab-testing integration and partnerships designed to deliver more personalized wellness insights member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water partnership Beyond Strength and Cardio: Is Longevity Becoming Fitness’s Next Training Category? member exclusive Amid Cornell Protests, Ithaca’s Fitness Scene Makes Space for Women member exclusive ATN Week in Review: Hyrox Expands Its Empire Industry News Equinox to Open High-Performance Club in NYC Tech Italy’s Biggest Gym Brand Rolls Out AI Personal Training Latest News Finance Xponential Fitness Implements Stockholder Rights Plan Industry News Regymen Fitness Signs 9-Location Deal in New Zealand Fitness The ATN Innovation Summit Returns With More Ways to Connect and Discover Industry News NYC-Based Club Athletic Makes Chicago Debut member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns By the Numbers In Partnership with ABC Fitness 69% of member calls go unanswered A secret-shop study of 100+ fitness facilities that didn’t use AI showed that only 31% of calls reached a live person. ABC AI Agents can help operators respond faster and recover missed opportunities. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Google Launches New Fitness Tracker, Taps Function in Major Wellness Push member exclusive Loonen Taps Spindrift Playbook, Filtration Science to Rebuild Trust in Bottled Water member exclusive Amid Cornell Protests, Ithaca’s Fitness Scene Makes Space for Women member exclusive Support Grows for Movement Gyms Workers as Customers Pledge to Freeze Memberships September Theme: Must-Have Tools for Fitness Businesses partnership When the Back Office Becomes the Growth Engine Tech Playlist Launches Custom Website Builder for Fitness & Wellness Operators partnership How Keepme Helped Club4 Increase Sales Without Expanding its Team Tech ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym Featured Stories partnership Life Fitness/Hammer Strength Says the Future of Women’s Health Is Multigenerational Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design Fitness Planet Fitness Treadmills Get Their Moment Ahead of Chicago Marathon Vincent Mauri, a 25-year-old American marathoner, broke onto the scene this spring when he unexpectedly dropped the fourth-fastest time ever at a local race. His unorthodox training routine includes local Planet Fitness gyms member exclusive Belfast’s Blk Box Plans to Win Over US Gyms With a Specialist Mindset The Northern Ireland-based strength equipment maker has already made a name for itself in the U.K. inside gyms and pro sports facilities. In the States, its winning over everyone from luxury gym chains to A-listers Equipment FitBench Establishes European Entity Amid 60% International Sales Growth The Wisconsin-based fitness equipment maker’s new Rhein, Germany, outpost will allow it to accelerate deliveries, improve customer support and capitalize on growing demand member exclusive Strong Pilates Positions Itself as the Only Workout You’ll Need in New Campaign The fast-growing boutique franchise is highlighting its distinct workout that marries strength, cardio and Pilates on one machine as it ramps up U.S. expansion member exclusive ATN Insights: 88% of Leads Receive No Follow-Up Within 72 Hours Fitness clubs are leaving the vast majority of phone leads without follow-up, highlighting how AI agents can help capture missed opportunities while reducing repetitive work for staff. Equipment 5 Things to Know Before Printing Gym Membership Cards In-House From system compatibility to replacement policies and hidden costs, these five decisions can help gym owners simplify front-desk operations and deliver a smoother first visit. Wellness Ben Shelton on Supplements, Sponsorships & the Business of High Performance The American tennis star spoke with ATN about the performance habits behind his rise and what goes into building beneficial brand partnerships, including his collaboration with supplement maker Thorne member exclusive Planet Fitness Acquires Body Xchange, a California Gym Chain The deal folds a homegrown chain into Planet Fitness’ global low-price gym empire, the latest independent swept up in the industry’s consolidation wave Industry News Tonal Partners With WeWork in Workplace Fitness Push Tonal’s strength training machines will now be available inside select coworking spaces, potentially signifying a bigger push to make fitness part of American office life Industry News Kommunity Fitness Lands First US Franchise Deal The Canadian boutique fitness brand will head to New Jersey first, as former Club Pilates president Mike Gray looks to build a nationwide franchise network Fitness Business Hyrox or CrossFit? Why Some Gym Owners Are Betting on Both Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board? Daily Newsletter Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes! Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives. atn newsletter signupPlease enable JavaScript in your browser to complete this form.Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights Industry News Gyms See Foot Traffic Spike in August, Shaking Off Q2 Concerns member exclusive AI-Powered Massages, Hydrotherapy Emerge as Top Hotel Amenities member exclusive Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows member exclusive US Padel Adoption Is Growing Fast, Data Shows Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
