Industry News Adidas-Backed ATHX Games Expands Across US The functional fitness competition is bringing events to New York, Chicago and four other cities in 2027, joining a growing field of brands looking to capitalize on the Hyrox boom member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? partnership How Ramp Simplifies Finance for Growing Fitness Brands member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch Industry News Fitness International’s Club Studio Expands in LA Fitness Wearables Once Again Claim Top Spot in ACSM’s Top Fitness Trends Latest News Equipment What Belongs on the Fitness Floor of the Future? member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market Longevity Yoga, Pilates Linked to Longer Lifespans in New Study Industry News HFA Taps Fitness Technology Summit to Expand Presence in Europe Tech Playlist Appoints Two Industry Veterans to Drive Enterprise Growth Finance Behind the Curtain of Boutique Fitness M&A: What’s Actually Closing By the Numbers In Partnership with WellHub 74% of gym and studio owners say running their business became significantly more expensive over the past year, but 86% say their membership base has grown consistently in that time. Learn how operators are innovating to win the modern member. Product Spotlight In Partnership with Spirit Fitness One machine. Three ways to train. Spirit’s CTSBS900 runs as a treadmill, free runner, or sled trainer, with 15.6 mph speeds and 15 resistance levels. Discover Savings Without Sacrifice. Reports Gym of the Future Report 2026 The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside… Download Report 2026 Wellness, Recovery & Longevity Report Wellness, recovery and longevity are no longer optional add-ons for fitness and health-focused businesses. From integrated recovery spaces… Download Report Technology and Innovation Outlook Report 2026 Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to… Download Report 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness The fitness and wellness industry is growing as consumers invest more time, money and attention into their health than ever… Download Report Member Exclusive: ATN Pro member exclusive Reebok Vets Launch Unsung to Fill a Gap in the Athletic Footwear Market member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Mark Wahlberg’s Municipal Gym Eyes Affordable Longevity Ahead of Launch October Theme: What’s Coming Next in Women’s Health member exclusive The Longevity Movement is Leaving Women Behind, Experts Say Longevity Pvolve, Jennifer Aniston Coin New Workout Category Wellness The Pearl Wellness Club Wants to Be a Third Space for NYC’s Women & Girls Wellness Xella Health Launches as Female-Specific Diagnostics Platform Featured Stories partnership The Real Trainer Shortage Problem is Readiness Rather Than Headcount As client expectations evolve, the fitness industry’s biggest opportunity may be developing and retaining the trainers already inside its facilities partnership Inside Innodigym’s Smarter Approach to At-Home Strength Training The brand is using digital resistance and smart technology to deliver sophisticated strength training without the space demands of traditional weights Tech Oura Makes a Play for Runners, Longevity Enthusiasts The smart ring maker is expanding its fitness capabilities with cardio-load measurement and upgraded VO2 max estimates, potentially positioning it to compete with more fitness-focused rivals like Whoop and Garmin Industry News The Hidden Revenue Leaks Costing Fitness Clubs From failed payments to disconnected systems and processing costs, small gaps in the revenue cycle can add up quickly Industry News Viral Tampa Workout Friday Stairs Expands to New Cities Across US Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Industry News The LIV Method to Expand NYC Footprint, Open Largest Studio Yet The boutique fitness operator, which offers private, semi-private and group training, will soon open its third location in New York City Fashion Gymshark Leans Into ‘SNL’ Controversy in a Big Way The activewear brand’s new campaign with Megan Thee Stallion takes a direct shot at Shane Gillis’ controversial SNL bit about what women wear to the gym Industry News Hyrox Strikes Sponsorship Deal With Boss Parfums The fitness racing giant is partnering with the Coty-owned fragrance brand across several European markets as it continues attracting major consumer brands Tech Celebrity Trainer, PNBA Olympia Champ Launch All-in-One AI Fitness Platform Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance Fitness These Are the World’s Biggest International Fitness Destinations New data shows a handful of cities repeatedly emerging as international fitness hubs, led by global hotspots like London, New York and Paris member exclusive With New COO, Music-Driven RockSalt Pilates Gears Up for Franchise Expansion With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector partnership What Wellness Consumers Want Next, Live From Eudēmonia A birds-eye perspective of the forces reshaping fitness and wellness. 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Email Email *Subscribe CEO Corner member exclusive CEO Corner: WaterOuai!’s Holly Thaggard on the Rise of ‘Clean Packaging’ in CPG Tech CEO Corner: Enhance’s Tarek Mounir on Changing the Personal Training Game member exclusive CEO Corner: Balanced Body’s Ken Endelman on Building a Pilates Empire member exclusive CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market Data & Insights member exclusive Hyrox-Style Swimming Races Are Surging in Europe — Is the US Next? member exclusive Why Bank of America Is Betting on the Running Boom member exclusive Women in Their 30s & 40s Love Hyrox, While Pickleball Skews Younger, Data Suggests member exclusive NYC’s Running Boom Is Paying Off for Small Businesses Franchise Corner partnership How Idolem Grows Together With Its Tech Partner, bsport member exclusive Inside the YMCA’s Successful Recovery Rollout member exclusive ATN Insights: Pilates Needs to ‘Own the First 30’ Fitness Is Performance-Based Pay a Better Way to Compensate Coaches? Reviews Reviews Is This the Best Weighted Vest for Hyrox? We Tested Omorpho’s G-Vest Icon Reviews I Tried Run Commuting and Found the Best Gear After Hundreds of Miles of Testing Reviews AlterMe’s Revamped Smart Ring & Training Plans Now Start at $499 – How Does It Compare to Oura? Reviews Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale? Videos Fitness Phillip Mills of Les Mills Talks the Power of Community Wellness Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data Wellness Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast Fitness Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast
