Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
As lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players for offseason training.
A new report from Redtorch finds that searches for the WNBA have surged 322% in 2024, presenting several opportunities for brands.
The Peloton-NBA partnership promises fitness content, co-branded programming and NBA League Pass integration on Peloton machines.
LumosTech and the Connecticut Sun will explore how advanced sleep technology can impact performance in the world of professional sports.
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